Below is a list of creative projects I've been a part of from agency work to my own freelance work. Projects range from video productions, TV campaigns and photoshoots for various brands and businesses. 

My time at REBL House Inc allowed me to wear many hats when it came to production. From concept creation to set design, production management, styling, script writing and location scouting, my role as a Junior Creative Producer helped me gain extensive knowledge of all production aspects and processes. Through collaboration with various vendors and the internal creative team, we built some amazing campaigns for multiple brands and businesses to promote new products and increase brand's messaging.

One of the most extensive projects I led at REBL House was the launch of SBLA Eye Lift Wand. The launch was a strategic initiative aimed at introducing a revolutionary beauty device to the market. The project focused on creating a buzz around the product, generating interest among potential customers, and ensuring a successful market entry.

As the project lead, I played a pivotal role in coordinating a cross-functional team, including marketing, design, creative and development professionals. My responsibilities ranged from managing and executing all production elements, and defining the overall strategy to overseeing the execution of marketing campaigns, ensuring alignment with the brand vision.

During my time at the University of Western Ontario, I served as a dedicated reporter for Western TV. I pitched innovative video ideas, conducted insightful interviews, and covered diverse events on and off campus that resonated with the student audience. Focusing on capturing the essence of student life at Western University, my efforts played a significant role in making Western TV the most-viewed University video outlet in Canada from 2017 to 2019. Notably, in my second year as a reporter, I was honoured to receive the Western TV Gold award for 2 videos that gained over 15,000 organic views where I served as the lead reporter.

 As the Project Manager and Producer, I played a key role in overseeing and orchestrating the entire production process to produce a REBL Jam for Kallitechnis' single "I'm Not Crazy".   

The studio performance contributed to building anticipation for Kallitechnis' upcoming album. Acting as a teaser for album, the video  generated positive engagement and feedback, setting the stage for the album's release.

Skillfully monitored, managed, and curated captivating video content for PBNJ's dynamic social media platforms. Leveraging Adobe Premiere Pro, I crafted promotional video posts that propelled organic engagement by 32% and effectively directed traffic to both PBNJ's primary account and dedicated wedding account.

The Bombshell Salon Social Media Enhancement project was a freelance endeavor crafted to elevate the online presence of Bombshell Salon, with a primary focus on increasing brand identity, and effectively promoting both in-store products and salon services. The project aimed to leverage social media as a dynamic platform to engage the audience, foster a sense of community, and drive business growth. As the sole contributor, my role encompassed the entire spectrum of the project, from strategizing and planning to content creation and engagement analysis. I collaborated closely with Bombshell Salon's team to ensure alignment with their brand vision.

My time at REBL House allowed me to take on the roles of producer and project manager for a TV commercial and accompanying social media campaign for the CURE foundation. The campaign promoted and raised awareness for National Denim Day, highlighting the impact of a $5 contribution to emphasize its crucial role in supporting life-saving equipment.