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Published Work

This compilation represents a collection of my published works for M.A.D Shoppe, comprising of Editorials and Trend Reports that delve into emerging and upcoming fashion trends. These articles adopt an explorative and informative approach to trends, analyzing their history and cultural significance while examining their local and global impact. Each article reflects M.A.D Shoppe's values of authenticity, agility, inclusion and collaboration by showcasing international and Quebec based brands and designers sold on their site. Written with an SEO framework, the articles act as a catalyst to enhance M.A.D Shoppe's position as Quebec's leading online local fashion market. Living on their website and often promoted on Instagram and in email Newsletters, the articles are an essential marketing tool for M.A.D Shoppe.

MAD Shoppe •

Caring is Cool

Several of these community/conscious based brands have their own initiatives to help with mental health matters. Montreal based streetwear brand Quartier launched the La Rue Inspire campaign that acts as a foundation to encourage genuine relationships within communities by promoting acts of initiative and responsibility to help build a more positive environment for future generations (Quartier, 2018). One of their first initiatives was titled H.O.W which stands for: ‘Health Our Way’ aiming to “P
MAD Shoppe •

Women's Trend Report - Fall/Winter '23

Runways revealed their rebellious streak with denim-dominated looks and the return of the distressed aesthetic for F/W 2023. This re-emergence of a worn-in style wardrobe brings an artisanal allure to casual chic. The trend is based on unpredictability, defined by layers, and imperfectly perfect details with carefully placed fringes, rips, and stains. Quebec designer Maison Prefontaine offers several looks in the refined rebel category with carefully bleached reconstructed denim pieces. It’s an
MAD Shoppe •

Barbiecore meet Kenergy

He might be just Ken, but his style is everything. We don’t know much about Ken but if there’s one thing we do know about him from the trailer is that he’s confident: not shy to invite himself over and is always wearing a smile, even in his mugshot. Ryan Gosling, who plays Ken, says that Ken doesn’t just have a presence, he has a kind of energy which he calls “Kenergy” which is definitely represented in the characters' outfits. Ken’s various looks are campy, paying tribute to his character as no
MAD Shoppe •

Mermaidcore

A crucial element to the mermaidcore trend is playing with texture as the trend is all about embracing the deep blue sea and its rich ecosystem. With the ocean being home to the most life in the world and hidden treasure, it offers so much inspiration when it comes to texture which designers didn’t shy away from for their summer collections. Several designers showed their love for the motion of the ocean by including see through drapey fabrics that gave looks an overall wave effect. These flounc

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