Hi! I'm Serena, a writer and digital marketer.

I'm a bilingual, passionate storyteller that values connection through creativity to enhance relationships and achieve optimal results. 

1. Audience Persona Development:

• Utilize data and analytics to understand your target audience's behaviors, preferences, and demographics.
• Develop detailed audience personas to guide your content creation, ensuring it resonates emotionally with your specific audience segments.

2. Emotionally Resonant Multi Media Storytelling:

• Craft compelling photo, video and written content that evoke emotions and connect with audiences on a personal level.
• Use data insights to identify the emotions that resonate most with your audience and incorporate them into your brand's messaging. 

3. Data-Driven Content Strategy:

• Analyze data to identify high-performing content types, channels, and posting times.
• Use this information to optimize your content strategy, ensuring that your creative efforts align with what your audience engages with the most. 

- Criss Jami